Whey and Plant Protein: Private Label Powders
Protein powder is searched in almost every country we studied, with Brazil, India, the US and Mexico leading. We help brands get whey and plant protein made and packed in India under their own label.
The protein number has to be real
Protein powders are judged on protein per serving, taste and how well they mix. The protein number is also where most problems happen, because the usual lab tests measure nitrogen rather than protein. Cheap amino acids can raise the nitrogen result without adding real protein. This is called amino spiking.
A good supplier gives you the protein content and the amino acid profile, and agrees to independent testing. For whey, ask whether it is concentrate or isolate and where the milk comes from. For plant protein, ask about the source (pea, brown rice, soy) and heavy metals, which plant proteins can pick up from soil.
Flavour matters as much as the specification. Expect a few rounds of samples before the taste is right.
Tell us this to get a quote
- Protein type (whey concentrate, whey isolate, pea, rice, soy or a blend) and protein per serving
- Format: powder, capsule, tablet, softgel, gummy or sachet
- Pack: tub, bottle, pouch or blister, and the count per pack
- Quantity for the first order and per year
- Target market(s) and where you will sell (pharmacy, online, gyms, export)
- Certifications you need: halal, kosher, vegan, organic
- Your artwork, or whether you need help with labels
What to check before you order
Protein content and method
Protein per serving and the test used, plus the amino acid profile to rule out spiking.
Heavy metals
Especially for plant proteins: lead, cadmium, arsenic and mercury, tested by an independent lab if you sell in strict markets.
Source
Milk source for whey; country of origin and allergens for plant proteins (soy is a major allergen).
Taste and mixing
Flavour, sweetener (sugar, sucralose, stevia) and how it mixes in water or milk.
Sport testing
For athletes, banned-substance testing by an independent programme.
Your market
Label format, allergen labelling and claims differ between markets.
Products we can arrange
| Product | Good for | Things to decide |
|---|---|---|
| Whey concentrate | Value products | Protein per serving, flavours |
| Whey isolate | Premium and lower-lactose products | Source, flavours, price point |
| Plant protein (pea, rice, soy) | Vegan and dairy-free ranges | Blend, taste, heavy-metal limits |
| Sachets and trial packs | Gyms and sampling | Sachet size, box count |
India also has a large domestic protein market, so plants are used to flavour development and fast repeat orders.
How it works with PharmaTradz
You send the product, format, strength per serving, market, pack and the quantity you have in mind.
Two or three Indian plants that already make that format, with their licences, certifications and export history. Names under a confidential disclosure agreement once the requirement is firm.
We agree the protein type, serving and flavours, and you taste samples until you are happy.
Your brand and artwork, checked against the rules of the market you sell in: label format, permitted ingredients and levels, and the claims you are allowed to make.
Batch made with a Certificate of Analysis, and third-party test reports where your market or your retailer asks for them.
Same plant, same formula and same specifications, scheduled to your sales.
Problems we see most often
Amino spiking
Protein content inflated with cheap amino acids. Ask for the amino acid profile and independent testing.
Taste that changes between batches
Agree the flavour specification and keep reference samples.
Missing allergen information
Milk and soy must be declared clearly in most markets.
Planning a protein product?
Send the protein type, flavours, pack, quantity and market.
Send your requirement Talk to our teamRelated services
Making a whole range? See all nutraceutical private label pages, the private-label nutraceutical buyer's guide and our nutraceutical product listings. Building your own brand across several products? See white label and third-party manufacturing, or the CDMO and contract manufacturing guide hub.
