Ashwagandha: Private Label Capsules, Tablets and Gummies
Ashwagandha shows up in the top supplement searches of 52 countries, led by the US, India, Brazil, Germany, Spain and Mexico. India is where the plant is grown and processed, and we help brands get finished ashwagandha products made there.
Know your extract
Ashwagandha (Withania somnifera) is an Ayurvedic herb. Supplements use either the plain root powder or an extract that is standardised to a stated level of withanolides, the plant's main active compounds. Extracts differ in the part of the plant used (root, or root and leaf), the solvent used to extract it and the withanolide level.
Those details belong in your specification, and the Certificate of Analysis should confirm the withanolide content and the test method. Herbal products also need testing for heavy metals, pesticides and microbiology, and identity testing to show the herb is really ashwagandha.
Rules on ashwagandha are tightening in some places. Denmark has banned it in food supplements and other European regulators are reviewing it, so check the market before you plan a launch in Europe.
Tell us this to get a quote
- Root powder or extract, withanolide level, and milligrams per serving
- Format: powder, capsule, tablet, softgel, gummy or sachet
- Pack: tub, bottle, pouch or blister, and the count per pack
- Quantity for the first order and per year
- Target market(s) and where you will sell (pharmacy, online, gyms, export)
- Certifications you need: halal, kosher, vegan, organic
- Your artwork, or whether you need help with labels
What to check before you order
Plant part and extract
Root only or root and leaf, the extraction solvent and the withanolide level, all stated in the specification.
Withanolide test
Withanolide content on the Certificate of Analysis, with the test method.
Contaminants
Heavy metals, pesticides and microbiology for each batch.
Identity
Testing that confirms the herb is ashwagandha and not substituted.
Market rules
Some European countries restrict ashwagandha. Others allow it with conditions or warnings.
Claims
Stress and sleep claims are restricted in many markets. Check what you can say.
Formats we can arrange
| Format | Good for | Things to decide |
|---|---|---|
| Extract capsules | Most brands | Extract type, mg per capsule, vegetarian shell |
| Tablets | Combination products | Tablet size, coating |
| Root powder | Traditional and Ayurvedic ranges | Mesh size, pack |
| Gummies | Convenient format | Extract per gummy, taste masking |
Branded, trademarked ashwagandha extracts exist. If you want a specific one, tell us and we will check availability.
How it works with PharmaTradz
You send the product, format, strength per serving, market, pack and the quantity you have in mind.
Two or three Indian plants that already make that format, with their licences, certifications and export history. Names under a confidential disclosure agreement once the requirement is firm.
We agree the extract, strength and format, and you receive samples with their test results.
Your brand and artwork, checked against the rules of the market you sell in: label format, permitted ingredients and levels, and the claims you are allowed to make.
Batch made with a Certificate of Analysis, and third-party test reports where your market or your retailer asks for them.
Same plant, same formula and same specifications, scheduled to your sales.
Problems we see most often
Extract that does not match the label
Withanolide levels well below the label are a common complaint. Test every batch.
Leaf mixed with root
Some markets and customers want root-only extract. State it in the specification.
Launching where it is restricted
Check the rules in each European country before you plan a launch there.
Planning an ashwagandha product?
Send the extract, strength, format, pack, quantity and market.
Send your requirement Talk to our teamFormats we make
Making a whole range? See all nutraceutical private label pages, the private-label nutraceutical buyer's guide and our nutraceutical product listings. Building your own brand across several products? See white label and third-party manufacturing, or the CDMO and contract manufacturing guide hub.
