Best Market Research Tools for Pharmaceutical Products Launches

Introduction

The new medicine launch is an extensive process. It is a time-consuming and resource-consuming process that requires the launching company to be very familiar with the market, customers, and gaps. Nevertheless, there are tools to the rescue! We intend to give you a brief but simple guide to the most effective tools.

You may avoid making haphazard assumptions by conducting market research. Market Research reveals the true desires of the customers. It gives you clear information. Both time and money are saved.  You can create more intelligent plans and carry them out more quickly if you employ the appropriate tools. (Related: 7 Essential Steps to Successfully Launch a Pharma Product)

List of Best Market Research Tools

1. IQVIA

When it comes to medical data, IQVIA is enormous. It displays patterns in sales. It displays patterns of drug use. It displays the actions of a doctor. This tool is useful if you want a complete picture of your market.

• You can view the size of your market.
• Top prescribers are found.
• Demand is monitored in real time.
   

2. Clarivate (Cortellis)

Cortellis provides in-depth information about medications, studies, patents, and pipelines. Knowing what rivals are doing is beneficial.

Why it's beneficial

• You contrast your medication with others.
• You assess the risk.
• You use facts to plan your launch.
   

3. Pharma Intelligence (Citeline)

Citeline provides information on drug development and trials. It is really clear and easy to explore.

Why it's beneficial

• You can see each drug's current position.
• In the market, there are open areas.
• You monitor changes in research.
   

4. Brandwatch

Brandwatch monitors internet discourse. It displays the speech patterns of the patients. It displays the opinions of medical professionals. It provides social cues that you would overlook.

Why it's beneficial

• People talk about their pain sites.
• You monitor interest in your drug-related field.
• You are able to comprehend patient language.
   

5. SurveyMonkey

Sometimes all you have to do is ask people. You can do that quickly with SurveyMonkey.

Why it's beneficial

• You get input from patients.
• You test the texts you send.
• Before launch, you find out what consumers anticipate.

6. Statista

Statista provides simple numbers and charts. It works well for a brief overview of a market.

Why it's beneficial

• Growth patterns are visible.
• You make regional comparisons.
• You use clean data to back up your plan.

7. SEMrush

This is a marketing tool, yes. However, it gives you insight into what individuals look for. When organizing digital outreach, this is crucial.

Why it's beneficial

• You discover what patients look up on Google.
• You find out what information they require.
• You find fresh campaign keywords.

8. Google Scholar plus PubMed

These are not costly. They display trends in research. They present fresh discoveries. They display treatment gaps.

Why it's beneficial

• In your field, you comprehend science.
• You monitor new research.
• You remain one step ahead of change.

Final Takeaway

Good market research makes your launch strong. These tools help you understand your market fast. They reduce risk. They guide your next move. Pick the ones that fit your stage, and you will move with more confidence.

Make use of stage-appropriate technologies.

Early preparation? Examine Statista, Cortellis, and IQVIA.
A competitive check? Make use of Citeline.
insight from the patient? Try Brandwatch and surveys.
A digital strategy? Make use of SEMrush.

Not every instrument is necessary. Begin modestly. As you proceed, add more.

Frequently Asked Questions